Pro Digital Marketing Course

Enrollment Process

  1. Make payment for the course fee through the QR Code given below. 
  2. Fill the required personal details, preferred batch timing, payment ID, etc.
  3. Review the entire filled form, ensuring all details are accurate and make sure to mention the payment ID.
  4. Await communication from the admissions office regarding the confirmation of enrollment and date of commencement of the course.

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Make payment for the course fee through the QR Code and mention the payment ID in the application form below.

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Batch Timing
Confirmation

Weekly Course Break Down

Week 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Evolution of Marketing in the Digital Age
  • Digital Marketing vs. Traditional Marketing
  • Digital Marketing Channels and Platforms Overview
  • Case Study Analysis of Successful Digital Marketing Strategies

Week 2: Website Design And Development

  • Building Online/Web Presence
  • Website Planning, Structure and Design
  • User Experience (UX) and User Interface (UI) Principles
  • Mobile-Friendly & Responsive Website Layout Design  

Week 3: Search Engine Marketing (SEM)

  • Pay-Per-Click (PPC) Advertising
  • Google Search and Display Ads 
  • Keyword Research and Ad Copywriting
  • Budget Management and Bidding Strategies

Week 4: Search Engine Optimization (SEO)

  • Website Audit and Analysis
  • On-page SEO & Technical SEO
  • Off-page SEO 
  •  SEO Best Practices
  • Important Tools for SEO

Week 5: Advanced Google Analytics

  • Introduction to Google Analytics
  • Creating & Integrating GA on a Website
  • Key Performance Indicators (KPIs)
  • Data Interpretation and Reporting
  • A/B Testing and Optimization

Week 6: Project and Assessment

  • Students Create a Blog/Website, Work on Google Ads campaign and Data Analysis on GA

 Week 7: Inbound & Email Marketing

  • Principles of Inbound Marketing
  • Building and Managing Email Lists
  • Creating Effective Email Campaigns
  • Email Automation and Personalization
  • Email Analytics and Performance Tracking

Week 8: Content Creation & Marketing

  • Content Strategy
  • Blogging and Content Creation
  • Content Distribution and Promotion
  • Content Calendar Planning

Week 9: Social Media Marketing

  • Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Social Media Advertising
  • Content Strategy for Social Media
  • Community Engagement and Management

Week 10: Digital Marketing Strategy and Planning

  • Creating a Digital Marketing Plan
  • Budgeting and Resource Allocation
  • Campaign Execution and Monitoring
  • Case Studies and Best Practices

Week 11: Trends and Future of Digital Marketing

  • Artificial Intelligence and Chatbots
  • Virtual Reality and Augmented Reality
  • Industry Trends and Predictions
  • Tips and Tools for 10X Faster Working

Week 12: Final Project , Assessment and Certification

  • Students Work on a Digital Marketing Project, Applying Concepts Learned Throughout the Course
  • Project Assessment & Course and Industry-Level Certification
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